An exciting new chapter for Noble Live.
Noble Live FZCO has been acquired by asembl.group together with Formation Global, its specialist exhibitions partner.
We now join asembl.group as its newest partner company, combining our established local knowledge and delivery capability with the expertise, investment and international reach of the wider group.
Noble Live creates and delivers corporate events, product launches, brand activations, VIP experiences and more for local and international brands.
Investing where clients are investing
The acquisition is an important step in asembl.group’s continued international growth.
Client demand across the Middle East continues to increase. Bringing Noble Live into the group allows further investment in the regional team and greater support for clients on the ground.
Gavin Farley, CEO of asembl.group, said:
“This isn’t simply about expanding our footprint. It’s about investing where our clients are investing. Over recent months we’ve continued to see strong demand throughout the Middle East, with projects moving forward despite wider challenges across the region. That confidence has given us the opportunity to strengthen our presence by bringing Noble Live into the asembl.group family and expanding our team on the ground.
“Our long-term strategy has always been to build genuine regional expertise backed by international capability. Today we have established operations across the UK, the UAE and APAC, enabling us to support clients wherever they need us while maintaining the local knowledge and personal service that makes the difference. Noble Live is an exceptional business with an outstanding reputation, and we’re excited to invest in its future as part of the next phase of asembl.group’s international growth.”
The same team. Wider capability
Noble Live will continue to operate with its own specialist identity, led by Founder Penny Noble and our experienced Dubai-based team.
Our clients will continue working with the same trusted people. They will now have access to the wider expertise, investment and international reach of asembl.group.
Our established local knowledge and live experience expertise will sit alongside Formation Global’s specialist exhibition and interiors capabilities and the expertise of partner companies across the group. This strengthens what we can offer clients throughout the Middle East and beyond.
Jody Milton, CEO and Co-founder of Formation Global, said:
“Formation Global has built its reputation on delivering specialist exhibition solutions for international brands, and we’re excited to play our part in this next chapter. Noble Live adds outstanding local knowledge and relationships in the UAE, while asembl.group provides the wider international platform and live event expertise.
“Together, we can give clients access to a broader range of specialist capabilities across exhibitions and live experiences throughout the Middle East.”
Penny Noble, Founder of Noble Live, said:
“Joining the asembl.group family is an exciting milestone for Noble Live. Our clients will continue working with the same trusted team they know today, now supported by an international business that shares our ambition for growth and excellence. This investment allows us to build on everything we’ve achieved while creating even greater opportunities for our clients, our people and the future of the business.”
Built around you
Noble Live joins asembl.group’s established operations across the UK, UAE and APAC, alongside its growing group of independent specialist partners.
It is another step towards providing clients with genuine local expertise, international reach, and specialist support through a single, easy partnership.
Group scale. Specialist agility. One easy partnership.
Read the full story on asembl.group
