When a global automotive client briefed us on launching a flagship vehicle in the UAE, they didn’t want a traditional reveal. They wanted an experience, one that captured the product’s confidence, innovation and luxury, while making a statement to the region’s most discerning audience.
Held in the exclusive Emirates Hills neighbourhood, this private event offered 170 VIP guests a premium, multi-sensory journey, all set within a fully transformed private residence.
A private villa, reimagined
Villa Escalade became a concept in its own right. Every space was styled with intent, inviting guests to engage with the brand in ways that went far beyond viewing a vehicle.
From arrival to departure, the flow was intuitive. Guests were welcomed with signature drinks and valet service, then guided through zones that reflected key aspects of the brand, design, technology, legacy, and innovation.
Experience, by Design
What made this launch distinctive was the attention to how guests felt as they moved through the space.
- Staged for sophistication: We balanced opulence and restraint, with styling that echoed the brand’s tone, polished, elevated, and quietly assured.
- Immersive by design: Lighting, sound, and scent shifted throughout the evening, mirroring the vehicle’s performance and personality.
- Effortless navigation: Each touchpoint was placed with purpose, allowing a natural rhythm from welcome through to reveal.
The result? A high-end brand experience that felt both theatrical and seamless, bold, immersive, and considered in every detail.
Why this event still stands out
Villa Escalade remains one of those memorable projects that stands out for its balance. It showed what’s possible when experience design meets strategic brand thinking.
It wasn’t about spectacle, it was about translating brand values into something guests could move through, connect with, and remember.
When the right space meets the right thinking, unforgettable moments happen. If you’re planning a moment that deserves more than the expected, let’s talk.