Lamborghini Middle East – Esperienza and Accademia
A three day event for customers, prospects and media was held at the Yas Marina Circuit, Abu Dhabi. The aim of the event was to provide the dealer network with the ultimate prospect-to-customer conversion experience.
Driving experience
The focus was on the brand and driving experience as well as product knowledge. It also involved Lamborghini’s partners: Roger Dubuis, Ducati and Pirelli.
The pit garages were converted into a luxury hospitality area where the space was separated into a technical briefing area, waiting area and a food and beverage area.
Evening events
Professional drivers from Lamborghini briefed guests before every race track experience.
While Esperienza and Accademia experiences took place on the race track, an additional karting championship was held at the kart track.
Each evening we arranged dinner at the Marina Promenade for all participants - a three course Italian menu was created specifically for Lamborghini.