Bentley Motors tasked Noble Events (MEAI) with a simple, yet eye-catching installation to encourage potential customers to view the new Bentayga close-up and also to give serious prospects the opportunity to take the car on a short test-drive.
The event was hosted over three weekends with the entire installation being rigged and de-rigged over each of the weekends.
Customers were invited to sit in and experience the static model before taking part in a short test-drive.
Data capture was managed by the stand team employed by Noble Events and trained by Bentley Motors.
Noble Events designed, created and installed the set-up and took care of all venue liaison.
Footfall was, as expected, greater in the latter part of the evenings and the car generated an impressive level of interest.