Bentley Motors MEAI Bentayga Black Activation

Bentley Motors tasked Noble Events (MEAI) with a simple, yet eye-catching installation to encourage potential customers to view the new Bentayga close-up and also to give serious prospects the opportunity to take the car on a short test-drive.

Bentley Motors MEAI Bentayga Black Activation

new Model

The event was hosted over three weekends with the entire installation being rigged and de-rigged over each of the weekends.

Customers were invited to sit in and experience the static model before taking part in a short test-drive.

Bentley Motors MEAI Bentayga Black Activation

Data Capture

Data capture was managed by the stand team employed by Noble Events and trained by Bentley Motors.

Noble Events designed, created and installed the set-up and took care of all venue liaison.

Footfall was, as expected, greater in the latter part of the evenings and the car generated an impressive level of interest.